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With the widespread
use of mediated communication, both for political and commercial purposes,
has come the popular conflation of rhetoric and propaganda under the general
rubric of persuasion. Yet, to understand how persuasive forces work and
to encourage citizen participation in this age of mass media, we need
to be able to make critical distinctions between deliberate influence
and coercion.
The aim of this
course is to establish foundations for a functional, critical framework
to study rhetoric and propaganda in today's society -- examining their
relationship in terms of audience, nature of choice, desired response,
means, truth, and the role of the communicator within the persuasive process.
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