Examples and Extensions of Protection Motivation Theory
1. Social marketing approaches to persuasion: The case of binge drinking
2. McClendon & Prentice-Dunn (2001): PMT and skin cancer risk
A. Summarize the intervention used in the study.
B. Using the essay provided in class, identify statements that illustrate each of the PMT variables.
C. Summarize the results of the study and its limitations.
D. What improvements to the study would you suggest?
3. Sample ad from Partnership for a Drug-Free America: "How to speak to your kids about drugs"
A.What action is being recommended in the ad?
B. Identify the PMT components in the ad.
C. Given what you know about PMT, what are problems in the ad's content?
4. Dinoff & Kowalski (1999): Combining PMT and the Elaboration Likelihood Model
A. After reading this article, how would you describe the relation between these two theories?
B. Were there any results that were surprising to you?
C. What did the results indicate about the nature of central and peripheral processing: Are they completely distinct routes?
D. What are the implications of this study for preventive health interventions?
