Mark's Madness was founded during the 1999-2000 season. It came about one night in an apartment with four friends. David Knight, Daniel Shumate, Dave Garner, and Chris Yarbrough all thought it would be a great idea to help boost the excitement in the student section for basketball games. They approached Coach Mark Gottfried the next day and he immediately offered his support. By the end of that week, T-Shirts were printed up and the fan group was off and running.
Mark's Madness was unofficial during the first year, but became an official student organization the following season, attracting around 500 members. The organization continued to grow, as did the number of wins for the Crimson Tide. By year three Mark's Madness became the largest student organization on campus with over 700 members. For the 2004-2005 season, Mark's Madness, now in its 5th year, topped its membership totals of previous years with an overwhelming 925 members.
Over the past 5 years, Mark's Madness has won numerous awards on campus, made several contributions to the Robert Scott Foundation, and continues to be one of the strongest organizations at the Capstone.