AREAS OF SPECIALIZATION

  • Congitive Processsing of Mediated Messages
  • Media Content, Form & Effects
  • Visual Communication
  • International Communication

 

PUBLICATIONS

  • Zhou, S., Ye, Y., & Xu, J. (2009). Social and Psychological functions of media entertainment: Present theories and future research. Communication & Society, 10, 157-178. [In Chinese]
  • Zhou, S. & Shen, B. (2009). Dramatic elements in television news and their implications for sensationalism. China Media Report Overseas, 5, 52-60. [In Chinese]

  • Zhong, X., Zhou, S., & Shao, G. (2009). Professionalism and objectives in Olympics coverage: A survey of Chinese television professionals. International Journal of Sport Communication, 2, 42-55.

  • Zheng, L., & Zhou, S. (2009). Public services versus marketability: BBC and CNN’s coverage of the Anti-Japanese protests in China. China Media Research, 5(1), 28-32.
  • Zhong, X., Zhou, S., & Shao, G. (2009). Establishing a measurement index for the three dimensions of sports professionalism. International Journalism, 3, 23-31. [In Chinese]

  • Zhou, S. (2008). Effects of exemplars, affinity and affect on reactions to presidential election stories. The Open Communication Journal, 2, 29-33. 

  • Zhou, S., Zhou, P., & Xue, F. (2008). Effects of advertising images on social comparison: Do societies matter? China Media Research, 4(1), pp. 1-8.
  • Reichert, T. & Zhou, S. (2007). Consumer responses to sexual magazine covers on a men’s magazine. Journal of Promotion Management, 13(1/2)127-144
  • Ye, Y. & Zhou, S. (2007). Is it the content or the person? An examination of sex appeal in promos and sexual self-schema. Journal of Promotion Management,13(1/2), 55-74.
  • Chen, L., Zhou, S., & Bryant, J. (2007). Temporal changes in mood repair through music consumption: Effects of mood, mood salience, and individual differences. Media Psychology, 9(3), 1-19.
  • Zheng, L., Phelps, J., Pasadeos, Y., & Zhou, S. (2007). Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American and French advertising. Advances in International Advertising Research, 18, 159-177
  • Pinkerton, K. & Zhou, S. (2007). Effects of morbid curiosity on perception, attention and reaction to bad news, The University of Alabama McNair Journal, 7, 129-143.
  • Zhong, X. & Zhou, S. (2006). Some significant issues in journalism and communication education, Journal of International Communication, 3, 5-10.
  • Zhou, S. & Du, Y. (2006). Full, fair, and accurate. China Media Research, 2 (3), 106-109.
  • Zhou, S., Pan, C., & Zhong, X. (in press). Effects of rationality and story attributes on SARS perception, in SARS and Communication.
  • Zhou, S. & Xu, J. (2006). Roll Tide Roll: Keep up the tradition and culture. China Media Research, 2 (2), 117-120.
  • Zhou, S. & Ye, Y. (2006). Focusing on the African-American Experience. China Media Research, 2 (1), 107-112.
  • Zhou, S. & Grabe, M. E. (2006). The creation of drama in broadcast news: Challenges for Asian journalists, in X. Hao and S. Datta-Ray (Eds.) Issues and Challenges in Asian Journalism. Singapore: Marshall Cavendish Academic, 133-150.
  • Zhou, S. (2005). Effects of arousing visuals and redundancy on cognitive assessment of television news. Journal of Broadcasting & Electronic Media. 49(1), 23-42.
  • Zhou, S., Zhou, P., & Xue, F. (2005). Visual differences in US and Chinese commercials. Journal of Advertising. 34 (1), 111-119
  • Zhou, S. (2004). Effects of visual intensity and audio-visual redundancy in bad news. Media Psychology, 6 (3), 237-256
  • Zhou, S., & Zhu, H. (2004). Perception of romanticism and the ideal spouse among Chinese youth. Asian Journal of Communication, 14(1), 22-37.
  • Grabe, M. E., & Zhou, S (2003). News as Aristotelian drama: The case of 60 Minutes. Mass Communication and Society, 6(3), 313-336.
  • Zhou, S., Xue, F., & Zhou, P. (2002). Self-Esteem, Life-Satisfaction and Materialism: Effects of Advertising Images on Chinese College Students. New Directions in International Advertising Research, Vol. 12, 243-261.
  • Zhou, S., & G. Shao (2002). The myth of Chinese investigative reporting. South China Television Journal, Vol. 35, 84-86 [in Chinese].
  • Grabe, M. Zhou, S., & Barnett, B. (2001). Explicating sensationalism in television news: Content and the bells and whistles of form. Journal of Broadcasting & Electronic Media 45 (4), 635-655.
  • Grabe, M., Zhou, S., Lang, A., & Bolls, P. (2000). Packaging television news: The effects of tabloid on information processing and evaluative responses. Journal of Broadcasting & Electronic Media. 44 (4), 581-598.
  • Grabe, M., Lang, A., Zhou, S. & Bolls, P. (2000). Cognitive access to negatively arousing news: An experimental investigation of the knowledge gap. Communication Research, 27(1), 3-26
  • Lang, A., Zhou, S., Schwartz, N., Bolls, P., & Potter, R. (1999).   The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? Journal of Broadcasting & Electronic Media, 44(1), 1-18.
  • Grabe, M., Zhou, S., & Barnett, B. (1999). Sourcing and reporting in news magazine programs: 60 Minutes versus Hard Copy. Journalism & Mass Communication Quarterly. 76(2), 293-311.

BOOK REVIEWS

  • Zhou, S. (2003). Review of Media and Globalization Why the State Matters, S. Waisbord and N. Morris (Eds.). Lanham, MD: Rowman & Littlefield Publishers, Inc. (2001). Review of Communication. 
  • Zhou, S. (2002). Review of Electronic Tigers of Southeast Asia: The Politics of Media, Technology, and National Development, D. McDaniel. Ames, Iowa: Iowa State University Press (2002). International Communication Bulletin. 37 (1-2), 54-56.
  • Zhou, S. (2001). Review of Chinese Perspectives in Rhetoric and Communication. D. R. Heisey (Ed.). Stamford, CT: Ablex (2000). International Communication Bulletin. 36 (3-4). 46-48.

BOOKS, BOOK CHAPTERS & ABSTRACTS

  • Zhou, S. & Sloan, D. (Eds.) (2009). Research methods in communication. Northport, AL: Vision Press.

  • Zhou, S. (2009). The nature and purpose of research, in S. Zhou & D. Sloan (Eds.) Research Methods in Communication (pp. 3-20). Northport, AL: Vision Press.
  • Reichert, T. & Zhou, S. (2008). Consumer responses to sexual magazine covers on a men’s magazine, in T. Reichert (Ed.), Investigating the use of sex in media promotion and advertising. Binghamton, NY: Haworth Press.
  • Ye, Y. & Zhou, S. (2008). Is it the content or the person? An examination of sex appeal in promos and sexual self-schema, in T. Reichert (Ed.), Investigating the use of sex in media promotion and advertising. Binghamton, NY: Haworth Press.

  • Zhou, S., Pan, C., & Zhong, X. (2008). Effects of rationality and story attributes on SARS perception. In J. Powers & X. Xiao (Eds.), The Social Construction of SARS: Studies of a Heath Communication Crisis (pp. 223-240). Amsterdam: John Benjamins Publishing Company. 

  • Zhou, S. (2008). Chinese Media System. In W. Donsbach (Ed.) International Encyclopedia of Communication. Blackwell Publishing.
  • Zhou, S. Ye, Y., & Xu. J. (2007). Radio and TV research, in S. Lu & J. Hong (Eds.). Mass Communication (pp. 250-270). Beijing: China Renmin University Press.
  • Zhou, S., Ye, Y., & Xu, J. (2007). Effects of cultural congruent visuals on affect, perception and purchase intention, in F. Blumberg (ed). When East meets West: Media research and practice in US and China, Cambridge Scholars Press.
  • Grabe, M. E., Zhou, S., & Barnett, B. (2006). Explicating sensationalism in television news: Content and the bells and whistles of form. In D. McQuail (Ed.) Benchmarks in Communication: Mass Communication. Sage. (Reprint)
  • Zhou, S. & Xu, J. (2006). Roll tide roll: Keep up the tradition and culture. In X. Zhong & S. Zhou (Eds). Continuity and change: Perspectives on journalism and mass communication education (p. 3-8). Beijing: Communication University of China Press.
  • Zhou, S. & Ye, Y. (2006). Focusing on the African American experience. In X. Zhong & S. Zhou (Eds). Continuity and change: Perspectives on journalism and mass communication education (pp. 67-74). Beijing: Communication University of China Press.
  • Zhou, S. & Du, Y. (2006). Full, Fair and accurate. In X. Zhong & S. Zhou (Eds). Continuity and change: Perspectives on journalism and mass communication education (pp. 143-148). Beijing: Communication University of China Press.
  • Zhong, X. & Zhou, S. (2006). Continuity and change: Perspectives on journalism and mass communication education. Beijing: Communication University of China Press.
  • Zhou, S., Ye, Y., & Xu, J. (2005). On the social and psychological functions of entertainment. Modern Advertising, 116 (10), 37-38.
  • Zhou, S., Potter, R., & Chung, Y. (2004). Effects of arousing visuals and redundancy on attention to news stories. Psychophysiology 41(S1). 61.
  • Zhou, S. (2000). Media portrayal and immigrant assimilation. In Communication Beyond 2000  Technology, industry and the citizen in the age of globalization, International Association for media and Communication Research, 242
  • Zhou, S. (2000). Politicians’ tug of war with journalists. In Communication Beyond 2000  Technology, industry and the citizen in the age of globalization, International Association for media and Communication Research, 174.
  • Lang, A., Grabe, M. E., Zhou, S., Bolls, P. D., Potter, R. F. (1998). Tabloid television: Arousal, attention, and memory. Psychophysiology, 35, S66 (Abstract).
  • Zhou, S. (1996). Chinese Media. In Cultures Speak, brochure edited by the Department of East Asian Languages of Indiana University for the Global Speakers program.

REFEREED CONFERENCE PAPERS

  • Detenber, B. H., Cenite, M., Zhou, S., & Malik, S. (2009). Talking past each other: Online debate about decriminalization of gay sex in Singapore. Paper presented to the Mass Communication & Society Division, Association for Education in Journalism & Mass Communication Conference, Boston, MA.
  • Zhou, S., Xu, J., & Ye, Y. (2009). Effects of Congruent Commercials on Visualizers. Paper presented to the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, P. R. China.
  • Wei, R. & Zhou, S. (2009). Effects of cultural congruency in creative strattegy and execution on arousal, brand perception and purchase intention: A comparison of Chinese and US TV commercials. Paper presented to the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, P. R. China.

  • Zhong, X., Zhou, S., & Shao, G. (2009). Torch relay: sustaining and enhancing professionalism and objectives in Olympics coverage-- a survey of Chinese television professionals. Paper accepted for presentation to the Division of Global Communication and Social Change of the 59th Convention of International Communication Association, Chicago, IL.

  • Pan, P.-L., Zhou, S., & Meng, J. (2009). Responding to news coverage of immigrant threats: An experimental test of mortality salience effects on attitude against "others." Paper accepted for presentation to the Information Systems Division of the 59th Convention of International Communication Association, Chicago, IL.

  • Pan, P.-L., & Zhou, S. (2009). Sexuality difference and sexually oriented advertising: An exploratory analysis of the third-person effect.  Paper accepted for presentation to the Information Systems Division of the 59th Convention of International Communication Association, Chicago, IL.
  • Zhou, S. (2009). Facial prominence and perception of news sources. Paper presented to the Research Division of the 54th Annual Convention of the Broadcast Education Association, Las Vegas, Nevada.
  • Zhou, S., Pinkerton, K., Xu, J., & Pan, P. (2008). Effects of morbid curiosity on attention, perception and reaction to bad news. Paper presented at the Information Systems Division of the 58th Annual Conference of the International Communication Association, Montreal, Canada, May 22-26.
  • Pan, P. & Zhou, S. (2008). Sexuality differences and sexually oriented advertising: Interaction effects on personal involvement with the advertised products. Paper presented at the Information Systems Division of the 58th Annual Conference of the International Communication Association, Montreal, Canada, May 22-26.
  • Zhou, S., Ye, Y., & Xu, J. (2008). Visuals and visualizers: Effects of congruent visuals on attention, perception and purchase intention. Paper presented at the Division of Visual Communication Studies of the 58th Annual Conference of the International Communication Association, Montreal, Canada, May 22-26.
  • An, S. & Zhou, S. (2008). A conceptual comparison of the theoretical approaches in health campaigns: focusing on SET, TRA, TPB, HBM, and EPPM. Paper presented at the Health Communication Division of the 58th Annual Conference of the International Communication Association, Montreal, Canada, May 22-26.
  • Ran, W. & Zhou, S. (2008). Effects of message sensation value in bird flu TV news stories on audience arousal and perception of story quality. Paper presented at the research division of the 53rd Annual Convention of the Broadcast Education Association, Las Vegas, Nevada, April 16-19, 2008.
  • Ran, W. & Zhou, S. (2008). Responding to arousing bird flu stories: Processing the epidemic and perception of stories. Paper presented at the AEJMC Southeast Colloquium, Auburn University, March 13-15, 2008.
  • Zhou, S. (2007). Media portrayal and immigrant assimilation. Paper presented at the Moving Culture, Shifting Identities Conference, Adelaide, Australia, December 3-5, 2007.
  • Zhou, S. & Shao, G. (2007). Media bias and sources of bias. Paper presented to the First International Conference on Media Criticism, Jinan University, Guangzhou, China. October 27-28, 2007.
  • Zhou, S., Zheng, L., Xu, J., & Pan, P. (2007, August). Effects of Face-ism and its implications to news credibility. Paper presented to the Radio and Television Division of the Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC.
  • Zhou, S., Xu, J., Ye, Y., & Zhou, P. (2007, May). Effects of culture-congruent visuals on affect, perception, and purchase intention: a comparison of U.S. and Chinese viewers. Paper presented to the Visual Studies Division of the 57 Annual Convention of the International Communication Association, San Francisco, CA.
  • Chen, L., Zhou, S., & Bryant, J. (2007, May). Temporal changes in mood repair through music consumption: effects of mood, mood salience, and individual differences. Paper presented to the Information Systems Division of the 57 Annual Convention of the International Communication Association, San Francisco, CA.
  • Pan, Pan., Meng, J., & Zhou, S. (2007, May). Who gives voices in the public debate over gay and lesbian legal rights? An investigation of the newspaper’s perspectives on gay marriage. Paper presented to the Gays and Lesbian Interest Group of the 57 Annual Convention of the International Communication Association, San Francisco, CA.
  • Zhou, S., Zheng, L., Xu, J., & Pan, P. (2007, January). Face-ism effects in television News. Paper presented to the Mass Communication and Society Division of the Mid-Winter Conference of the Association for Education in Journalism and Mass Communication, Reno, NV.
  • Zhou, S., Pan, C., & Zhong, X. (2006, August). Effects of experientiality and story attributes on SARS perception. Paper presented to the Communication Theory & Methodolgy Division of the the 89th annual convention of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
  • Reichert, T. & Zhou, S. (2006, August). Consumer responses to sexual magazine covers on a men’s magazine. Paper presented to the Advertising Division of the 89th annual convention of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
  • Zhou, S., Ye, Y. & Xu, J. (2006, August). Effects of culture-congruent visuals on affect, perception and purchase intention. Paper presented to the Advertising Division of the 89th annual convention of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
  • Ye, Y. & Zhou, S. (2006, June). Is it the content or the person? An examination of sex appeal in promos and sexual self-schema. Paper presented to the Mass Communication Division of the 56th annual conference of the International Communication Association, Dresden, Germany.
  • Zhou, S. (2005, April). Effects of exemplars, affinity and affect on reactions to presidential election stories. Paper presented at the 50th annual meeting of the Broadcast Education Association, Las Vegas, NV.
  • Zhou, S., Pan, C., & Zhong, X. (2005, May). Effects of rationality and story attributes on SARS perception. Paper presented at the 55th annual conference of the International Communication Association, New York, NY.
  • Zhou, S., Potter, R., & Chung, Y. (October, 2004). Effects of Arousing Visuals and Redundancy on Attention to News Stories. Paper accepted for presentation to the 44th annual meeting of the Society for Psychophysiological Research, Santa Fe, New Mexico.
  • Zhou, S. & Potter, R. (April, 2004). Effects of Arousing Visuals and Redundancy on Attention to News Stories. Paper presented to the scholar-to-scholar competitive paper session of the Broadcast Education Association, Las Vegas, Nevada.
  • Zhou, S. & Zhu, H. (May, 2004). Personality and Perception of Media Sex. Paper presented to the International Communication Division of the International Communication Association, New Orleans, LA.
  • Zhu, H. & Zhou, S. (October, 2003). Perception of love, marriage, and family purpose in China. Paper presented to the Global Fusion Conference, Austin, Texas.
  • Zhou, S, & Zhu, H. (July, 2003). Perception of Romanticism and the Ideal Spouse Among Chinese Youth. Paper presented to the International Communication Division of the Association for Education in Journalism and Mass Communication, Kansas City, Missouri.
  • Zhou, S., Zhou, P., & Xue, F. (May, 2003). Visual Strategies in US and Chinese Ads.  Paper presented to the Visual Communication Special Interest Group of the International Communication Association, San Diego, CA.
  • Zhu, H. & Zhou, S. (May, 2003). Perception of Media Sex, Sexual Awareness and Attitudes .Towards Pornographic Material In China. Paper presented to the International Communication Division of the International Communication Association, San Diego, CA. 
  •  Xue, F., Zhou, P., & Zhou, S. (May, 2003). Effects of Ideal Body Images—Translatable Across Gender and Culture? Paper presented to the International/Development Communication Division of the International Communication Association, San Diego, CA.
  • Zhou, S. (April, 2003). Effects of Redundancy and Negativity on Cognitive Assessment. Paper presented to the News Division of the Broadcasting Education Association, Las Vegas, Nevada.
  • Zhou, S., Xue, F., & Zhou, P. (November, 2002). “Self-Esteem, Life-Satisfaction, and Materialism: A Priming Effect of Advertisements on Chinese College Students.”  Paper presented to the National Communication Association, Communication and Social Cognition Division, New Orleans, LA.
  • Zhou, S., Zhou, P., & Xue, F. (August, 2002). “Effects of Advertising Images on Social Comparison: Do Societies Matter?” Paper presented to the Association for Education in Journalism and Mass Communication, Advertising Division, Miami, FL.
  • Zhou, S. (July, 2002). “Audio-Visual Redundancy and Visual Potency in Bad News—Effects on Memory & Evaluation.” Paper presented to the International Communication Association, Information Systems Division, Seoul, South Korea.
  • Zhou, S., & Shao, G. (July, 2002). “Got You! Or Did I? The Myth of Chinese Investigative Reporting.” Paper presented to the International Communication Association, Mass Communication Division, Seoul, South Korea.
  • Wu, W., Zhou, S., & Koo, J. (August, 2001). “Third-Person Effect and Internet Censorship: A Comparative Study in Singapore and the United States.” Paper presented to the Association for Education in Journalism and Mass Communication, Mass Media & Society Division, Washington DC.
  • Zhou, S. & Grabe, M. (May, 2001). “The Narrative and Visual Devices of News Drama.” Paper presented to the International Communication Association, Mass Communication Division, Washington DC.
  • Potter, R., Chen, L., Cho, J. Y., & Zhou, S. (May, 2001). “Gettng Your message Across: Using Auditory Complexity in Radio Productions to Affect Listener Attitudes & Memory During Natural Listening Conditions.” Paper presented to the International Communication Association, Information Systems Division, Washington DC.
  • Zhou, S. (July, 2000). “Media Portrayal and Immigration Assimilation.” Paper presented to the International Association for Media and Communication Research, Psychology and Public Opinion Section, Singapore.
  • Zhou, S. (July, 2000). “Politician’s Tug of War With Journalists.” Paper presented to the International Association for Media and Communication Research, Political Communication Section, Singapore.
  • Zhou, S. (May, 1999). “Sound Bites and Stand-ups in the 1996 Presidential Election.” Paper presented to the International Communication Association, Political Communication Division, San Francisco, CA.
  • Grabe, M., Lang, A., Zhou, S., & Bolls, P., (May, 1999). “The Impact of Education on Information Processing: An Experimental Investigation of the Knowledge Gap.” Paper presented to the International Communication Association, Information Systems Division, San Francisco, CA.
  • Lang, A., Grabe, M., Zhou, S., Bolls, P., & Potter, R. (September, 1998). “Tabloid TV, Arousal and Attention.” Paper presented to the Society for Psycho-physiological Research, Denver, CO.
  • Grabe, M., Zhou, S., & Barnett, B. (August, 1998). “Explicating Sensationalism in Television News: Content and the Bells and Whistles of Form.”  Paper presented to the Association for Education in Journalism and Mass Communication, Communication Theory and Methodology Division, Baltimore, MD.
  • Grabe, M., Zhou, S., Lang, A., & Bolls, P. (August, 1998). “The Effect of Tabloid and Standard Television News on Viewer Evaluations, Memory and Arousal.” Paper presented to the Association for Education in Journalism and Mass Communication, Information Systems Division, Baltimore, MD.
  • Zhou, S. (November, 1997). “Ethnicity & the Press, a Comparison of Two Chinese Communities in the Caribbean.” Paper presented to the Eleventh Annual Communication Conference, Athens, Ohio.
  • Zhou, S. (August, 1997). “Campaign Chinese Style, A Case Study of China's Family Planning Communication.” Paper presented to the Association for Education in Journalism and Mass Communication, International Communication Division, Chicago, IL.
  • Grabe, M., Zhou, S., & Barnett, B. (August, 1997), The Characters of   Television News Magazine Shows: News Sources and Reporters in Hard Copy and 60 Minutes.” Paper presented to the Association for Education in Journalism and Mass Communication, Mass Communication and Society Division, Chicago, IL.
  • Zhou, S., Schwartz, N., Bolls, P., Potter, R.., Lang, A., Trout, G., Funabiki, R., Borse, J., & Dent, D. (August, 1997). “When an Edit is an Edit Can an Edit be too Much? The Effects of Edits on Arousal, Attention, and Memory for Television Messages.” Paper presented to the Association for Education in Journalism and Mass Communication, Information Systems Division, Chicago, IL.
  • Potter, R., Bolls, P., Lang, A., Zhou, S., Schwartz, N., Borse, J., & Dent, D. (August, 1997), "What is it?" Orienting to Structural Features of Radio Messages.” Paper presented to the  Association for Education in Journalism and Mass Communication, Information Systems Division, Chicago, IL.
  • Borse, J., David, P., Dent, D., Lang, A., Potter, R., Bolls, P., Zhou, S., Schwartz, N., & Trout, G. (August, 1997). “Extra! Extra! Read all about it: Attention and Memory for Deviant and Imagistic Headlines.” Paper presented to the Association for Education in Journalism and Mass Communication, Communication Theory and Methodology Division, Chicago, IL.