Bystrom, Dianne G., Mary Christine Banwart, Lynda Lee Kaid, and Terry A. Robertson. Gender and Candidate Communication: VideoStyle, WebStyle, NewsStyle. New York: Routledge, 2004.

Bystrom et al. develop and apply concepts of videostyle, webstyle, and newsstyle, examining the ways in which candidate gender is portrayed in newspaper articles, television ads, and candidate web sites.

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