Mulvey, Michael S., and Barbara B. Stern. "Content Analysis Research Themes 1977-2000: Evolution and Change." Advances in Consumer Research 31 (2004): 728-734.

Mulvey and Stern assess how content analysis has been applied in advertising, marketing, and business journals. Mulvey has made this paper available via his web site, at http://business.admin.uottawa.ca/~mulvey/id5.html.

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