Riffe, Daniel, Stephen Lacy, and Frederick G. Fico. Analyzing Media Messages: Using Quantitative Content Analysis in Research. 2nd ed. Mahwah, NJ: Lawrence Erlbaum, 2005.

The second edition of this textbook. From the book jacket: "Analyzing Media Messages: Using Quantitative Content Analysis in Research provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology."

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